Help every pet get a second look

Turn intake photos into polished, eye-catching portraits for Petfinder, your website, and social media, so more overlooked pets can get noticed in those first few seconds.

Why shelters use it

Better pet photos without adding more to your team's plate

Adoption-ready portrait of a yellow lab Adoption-ready portrait of a Siamese cat on a pink background

Get more second looks

Help your pets stand out in crowded adoption feeds with portraits that feel warm, clear, and worth clicking.

Better photos without more work

Use the intake and profile photos your team already has, no new photoshoots, staging, editing, or volunteer coordination required.

Help overlooked pets shine

Give shy, wiggly, or harder-to-photograph animals a polished portrait that helps adopters see their personality sooner.

Ready for every adoption channel

Use your finished portraits across Petfinder, your website, social media, email, flyers, and adoption campaigns.

How it works

From intake photo to adoption-ready portrait

Original shelter photo of a dog on a brick path Original kennel photo of a shepherd
1

Upload your existing photos

You'll send us a batch of photos from your shelter website, Petfinder listings, Dropbox, or Google Drive.

2

Choose a background style

Pick a background style that fits your shelter's needs and brand.

Polished portrait of the first dog Polished portrait of the shepherd
3

Use them everywhere

Receive adoption-ready portraits for Petfinder, your website, social media, flyers, or campaigns.

See it in action

See what a stronger profile photo can do

A Petfinder-style results page where the Pawfolio-styled pet portrait stands out against ordinary shelter photos

Pricing

Pricing for shelters of every size

Whether you need a few portraits this month or a larger batch next month, Pawfolio is built around the number of pets you actually submit.

Pay-As-You-Go

$7 per pet

Perfect for rescues or shelters that want to try Pawfolio on a few animals.

  • 1 high-resolution hero portrait per pet
  • $2.50 per additional photo

Shelter Partner Plan

$5 per pet

For shelters with ongoing monthly intake.

  • Priority turnaround
  • Minor revision requests
  • $2.50 per additional photo
  • 3-month minimum

FAQ

What to know before your first batch

Can we upload pets in bulk?

Yes. Pawfolio is built for shelters and rescues that need to process multiple animals at once. You can send a batch of pet photos and receive polished portraits back for each pet.

How long does it take?

Turnaround depends on the size of the photo batch you send us, but most batches are completed within 1–2 days. Larger submissions may take a little longer, especially if they include many pets or multiple portrait versions per pet.

Can we choose between a close-up or full-body portrait?

Yes. For each pet, you can choose the style of the primary image you want — such as a close-up portrait or a full-body shot. If you'd like multiple versions of the same animal, we can provide additional images for an extra cost.

Close-up headshot portrait of a Siamese kitten on a pink background
headshot
Full-body portrait of a Siamese kitten on a red background
bodyshot
Can we choose the background?

Yes. You can choose a background color or let Pawfolio select a clean, adoption-friendly background that helps each pet stand out.

Will the final image still look like the same pet?

Yes. Pawfolio is designed to enhance the original photo, not change the animal. We preserve the pet's real markings, coat color, body shape, visible traits, and overall appearance.

Does someone review the images before we get them?

Yes. Each portrait is reviewed for quality and visual consistency before delivery. We check that the image looks polished, adoption-ready, and still accurately represents the pet.

How are the portraits made?

Pawfolio uses AI image tools, image editing tools, and a little human craft and care to turn your original pet photo into a high-resolution, professionally styled portrait. Think of it as part technology, part design polish, and part "make this sweet face impossible to scroll past."

Do we need to take new photos?

No. Pawfolio is designed to work with the intake or profile photos your team already has. Clearer photos usually produce better results, but you do not need a studio setup or new photoshoot.

Where can we use the finished portraits?

You can use them on Petfinder, your shelter website, social media, flyers, adoption campaigns, and other pet promotion materials.

Still have questions?

Contact us

About us

Inspired by Lassie, built for shelters

When I was searching for my dog Lassie, I spent hours scrolling through Petfinder and shelter websites. I remember how much the photos influenced which profiles I opened, which pets I paused on, and which ones I kept scrolling past.

That stuck with me because so many amazing animals may never get a second look simply because their photo does not capture how lovable they really are.

Pawfolio was created to help your shelter give more pets that second look, using the photos your team already has and turning them into polished, adoption-ready portraits without adding more work to your day.

The founder of Pawfolio holding Lassie, his adopted dog